Questions and answers
Straight answers about what’s being sold, what isn’t, and how the process works.
Scope
Is the real estate for sale?
No. The sale covers business assets and documented, transferable lease interests. Real estate ownership is not included.
What exactly is included?
The café operating assets, the xTribe coworking and studio business and brand, the proposed yTribe brand, and documented transferable master-lease and subtenancy interests. The exact equipment, domains, software, accounts and contracts will be set out in written schedules during diligence.
Does the Awakening brand come with the café?
No. The Awakening name, trademark and franchise rights stay with the seller, as do specified signature recipes and drink names. The café is relaunched under the buyer’s own brand. Awakening branding in photos identifies the current operation only.
Is the Hermosa Beach Awakening included?
No. Only the operation at 231 S La Brea Ave in Inglewood is part of this sale.
What are xTribe and yTribe?
xTribe is the existing coworking and studio business on the second floor, and it is included with its brand. yTribe is a proposed brand concept, also included, but it is not operating and has no revenue. Neither brand is presented as a registered trademark.
Are the storefront businesses part of the sale?
No. Platinum Cuts Barber Shop and Wished LA Craft Store are tenants in the building. Their rent arrangements are part of the lease picture, but their businesses are not being sold.
Can I buy only the café?
Not in the current structure. The opportunity is the whole building operation: café, xTribe and the lease obligations together.
Running the business
Do I have to close the café to rebrand it?
The rebrand is the buyer’s to plan, including its timing and approach. We can discuss it as part of handover planning.
Is this a passive or absentee investment?
No. It’s an operating business: a café, a coworking and studio operation, and tenant and lease responsibilities. It needs active management.
How long will the sellers stay on?
The sellers plan a full operational exit after a short, defined handover. Its length and scope are to be agreed. There is no ongoing franchise, royalty or management arrangement.
Is the East Wing extra rental income?
No. The East Wing, about 2,100 SF of studios, offices and conference rooms, is part of xTribe today. Leasing it separately would replace xTribe revenue, not add to it.
What can the third floor be used for?
The floor is vacant. It could be leased to a tenant or used for the proposed yTribe concept, which are alternatives, not both. Whatever the use, the buyer needs to verify permitted use, occupancy and access. No use is represented as approved.
Numbers and terms
What is the asking price?
Pricing is discussed directly with qualified buyers.
What are the lease terms?
Lease term and options are available on inquiry. Transferring the lease requires landlord approval, and any release of the current parties is handled in the transaction. An assignment alone doesn’t establish one.
What rent does the building produce today?
The two storefront tenants pay about $5,000 a month combined, according to the owner. That figure hasn’t been independently verified yet. The vacant third floor has an owner-reported asking rent of $3,000 a month, which is income only if it’s leased.
Can I see sales and profit figures?
Detailed operating information is available to qualified buyers after a confidentiality agreement. We don’t publish it here, and we don’t describe it as audited.
Next steps
How do I arrange a tour?
Send an inquiry, or a short note through the contact form, and choose “Arrange a tour”. We’ll follow up to confirm fit and set a time to walk all three floors. You can also email info@rentinglewood.com.
Is my inquiry confidential? Is it an NDA?
Inquiries are handled as described in our privacy notice. Submitting the form is not an NDA and not a binding commitment by either side. A confidentiality agreement comes later, before detailed information is shared.
Interested in taking over the building?
Tell us a little about your background and plans. Qualified buyers receive the buyer overview and can arrange a walkthrough of all three floors.
Quick question? Send a short note, or email info@rentinglewood.com with “Acquisition inquiry” in the subject.